Ford Motor Company is the latest car brand prepping its entry into the world of NFT and Metaverse

United States Patent and Trade Office (USPTO) licensed trademark attorney Mike Kondoudis reported in a Sept. 7 tweet that the company had filed a total of 19 trademark applications for its car brands, including the Mustang, Bronco, Lincoln, Explorer and F-150 Lightning.

The trademark application covering Metaverse and its future investments in the NFT space comes a month after the company announced massive layoffs. Ford Executive Chairman Bill Ford and CEO Jim Farley announced massive staff cuts from its global workforce to reduce company expenditure.

 Trademark applications include virtual cars, trucks, minibuses, SUVs and clothing for brands, covering a proposed online marketplace for NFTs.

According to USPTO documents recorded by Ford on September 2, the car manufacturer intends to create works, texts, audio and videos with cars, SUVs, trucks and vans which will be authenticated by NFTs.

The company also outlined programs for “downloadable virtual goods” namely, “computer programs” featuring vehicle parts and accessories and clothing for use in “online virtual worlds,” including online business programs in virtual reality and reality of actions.

There are also intentions to create a marketplace for “digital artwork of others” through a website, along with “online retail store services featuring non-fungible tokens (NFTs) and digital collectibles.”

American car manufacturer Ford Motor Company is the latest car brand after automobile companies like Nissan, Toyota, and Hyundai have prepped its entry to expand into the rapidly growing Metaverse space, while luxury car manufacturers such as Bentley and Lamborghini have already rolled out NFT collections.