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What is HappyLand?
FarmVille became the most popular game on Facebook in 2009 and held that position for over two years. At its peak, in March 2010, the game had more than 80 million monthly active users and daily users peaked at 34.5 million. HappyLand builds on this proven game concept and revolves around various aspects of farmland management, such as plowing land, planting, growing, harvesting crops and trees as well as raising livestock. The farming and city system includes shopping malls, entertainment venues, and more. After connecting their wallet to the platform, players initially start with a farmhouse and a warehouse. They can purchase extra farmland with different rarities and various productivity levels. As players buy more land they can also buy additional seeds to grow more plants, which then can be sold to in order to gain more experience and tokens. On top of that, players can develop their own seed at the techlab, allowing each player to be creative and develop unique farming strategies. At a certain stage, farmers can unlock factories and implement machinery into their farming.

In HappyLand’s P2E model, players have almost unlimited earning potential, with only small investments. Players initially need to buy HappyLand’s native token $HPL to acquire land, crops and animals. Through participating in the in-game economy, players are in-turn rewarded $HPL. Furthermore, existing crypto farming games have not incorporated characters in their game, which will allow users to individualize their game experience through unique character styles and merchandise.

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