Man City signed a deal with OKX while PSG roll out NFT tickets
Crypto exchange OKX has declared that it has made a deal with English Premier League (EPL) champions Manchester City to become the team’s training kit sponsor for the 2022-23 season. Manchester City fans will be delighted to know that they will also have a chance to win season tickets in the OKX Hospitality Box via scanning QR codes on street art commissioned by the crypto exchange.
In spite of the current bear market, crypto and sports partnerships have been going strong, as fellow EPL team Everton also recently signed a match kit sponsorship with crypto gambling firm Stake. PSG also has also launched preseason NFT tickets.
The OKX contract will put a fair number of eyeballs on company branding, given that Manchester City won the EPL last season and is looking to make another tilt at the league this upcoming season after signing the Norwegian star striker Erling Haaland.
OKX’s logo will feature on both the men’s and the women’s training gear until mid-2023, as part of the deal, while the present previews show OKX’s name on the front of training shirts in the lower chest area.
Furthermore, OKX specified that it had commissioned popular street artist “Akse P19” and the Global Street Art Agency to create four artworks across Manchester that comprise QR codes. These can be scanned by fans for a chance to win season tickets in the OKX Hospitality Box. The street art pieces portray players such as Haaland, Jack Grealish, João Cancelo, and John Stones.
The duo has held a partnership since March when OKX was signed on to become Manchester City’s Official Cryptocurrency Exchange Partner. They have also touted that more web3-focused fab engagement experiences will be rolled out.
OKX was created in 2017 and is based in the Republic of Seychelles. The firm is privileged with more than 20 million customers across the globe from around 180 international markets. It supports trading on top assets such as Bitcoin (BTC), Ether (ETH), Polkadot (DOT), and Cardano (ADA).
The most recent crypto deal that leads Manchester City is Everton’s deal with Stake, which was proclaimed on June 9. The multi-year agreement is said to be worth roughly $12 million a season, marking the club’s “highest front-of-shirt deal in the club’s 144-year history,” according to Everton. Stake also held a sponsorship deal with Watford F.C. last season, who will be plying their trade in the second tier of pro-English football after being reduced.
This week, French Ligue 1 champions Paris Saint-Germain F.C. (PSG) also declared a crypto-related move, with the team rolling out NFT tickets for its pre-season tour of Japan later this month.
To remember PSG’s first trip to Japan since 1995, the team is offering three premier NFT tickets that offer buyers VIP access to games, meet and greets, player autographs, and private parties with a select group of players who were not stated.
The NFTs are on sale till Wednesday, and to obtain all of those fictional benefits, the buyer will have to pay a hefty 180.36 ETH, worth around $207,000 at current prices.
