Khaby Lame will use his signature content style to demystify myths surrounding the Web3 space.
Crypto exchange platform Binance has joined with Khaby Lame, the most-followed creator on TikTok, to intensify the awareness for Web3. The influencer would act as a global brand ambassador for the exchange, helping demystify myths surrounding the crypto and blockchain space.
Lame rose to fame on TikTok gaining 142 million followers with his videos calling out do-it-yourself content creators that make things too difficult. He suggests comical life hacks that make things much simpler while doing his popular move of putting both his palms up.
Binance told Cointelegraph that with his signature content style, Lame will be creating content that clears up delusions around Web3. According to James Rothwell, an executive at Binance, Lame will bring relatability as Web3 adoption scales. Rothwell explained that:
“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
In a statement, the Tiktoker stated that he has been curious about Web3 for a while. According to Lame, the partnership with Binance “aligns perfectly” with what he normally does which is making difficult things easier and more fun. “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,” he declared.
Apart from making content around Web3 and clearing up the myths, the TikTok star will also be creating nonfungible token (NFT) collections with Binance, with the goal of enhancing engagement with his fans.
The introduction of the TikTok star into Binance follows the firm’s efforts to work with big celebrities. Last week, Binance also partnered with football star Cristiano Ronaldo to introduce his fans into the Web3 space through NFTs.
Meanwhile, Solana (SOL) has lately released a sneak peek at its Web3 mobile phone concept. The device will be launched along with the network’s mobile stack for Web3 developers. The community had mixed responses to the announcement from supporting the release to bringing up issues in the Solana network.
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