The blockchain developer was ranked 26th out of 600 global brands in a new report analyzing consumers’ emotional connection to brands.
Blockchain developer Cardano describes the crypto space in a new report on global brand intimacy. According to a report published by brand-related agency MBLM, Cardano is ranked 26th among 600 leading brands in the crypto industry.
According to this report, brand intimacy refers to the emotional connections that brands can create with their user base and audience. MBLM has used artificial intelligence (AI) and big data to understand consumer relationships with some of the world’s leading brands, including Disney, Tesla, and Apple.
Of the 19 industries analyzed, crypto was among the top 10 perform, with Cardano in the lead, followed by Bitcoin as a brand at #30. Whereas crypto brands such as Uniswap and Solana took #261 and #265, respectively.
Compared to last year, Cardano is not only a new company, but also the highest-ranked cryptocurrency and the best financial services brand in the survey, researchers say.
In a statement to Cointelegraph, Charles Hoskinson, the co-founder of Cardano, said the company was born of a simple belief that everyone is equal and should live in a fair society. Cardano works towards this through decentralization and merit, he added.
On Twitter, users reacted to the ranking of Cardano, beating legacy brands such as Google and eBay. Cardano is not only the subject of internet memes but “league where the big boys are.”
Reflections from the report also highlight the impact of the global pandemic stating that brand performance has increased by 19% since before the pandemic.
On Twitter, users reacted to the ranking of Cardano, beating legacy brands such as Google and eBay. Cardano is not only the subject of internet memes but “in a league where the boys are big,” wrote one Twitter user.
Cardano’s high performance comes as the blockchain developer prepares for massive network updates. It is currently preparing for the long-awaited Vasyl hard fork, which aims to reduce transaction volume, lower costs and increase network performance.
The leading estimates of the crypto industry as a whole indicate the widespread adoption of Web 3 and decentralized technologies. A recent survey of American parents found that 64% would like to see more cryptocurrency-related content taught in schools.
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