Chipotle is giving customers the chance to win free cryptocurrency, as it begins accepting digital currencies as payment.
The company’s “ “Buy the Dip” promotion will give away over $200,000 in Bitcoin, Ethereum, Avalanche, Solana, and Dogecoin starting at 1:00 p.m. ET on Monday. Most gamers, though, are likely to walk away with promo codes for guacamole or queso Blanco for one cent.
In a Monday declaration, Chipotle expressed that through July 31 fans would have the option to play its “Purchase the Dip” — and “eat the plunge” — game utilizing their prize accounts.
Players will have to log in or sign up for the Chipotle Rewards loyalty program, then will play a game at the promotion’s website. Each account is allowed three plays per day.
Five customers per day will get $2,000 in Bitcoin. Another five will get $1,000 in Ethereum. Five more will get $250 in Solana. And 20 fans will each get $150 in Avalanche or $150 in Dogecoin.
The organization will offer $45,000 in Bitcoin (BTC), $10,000 in Ether (ETH), $13,750 in Solana (SOL), $14,250 in Avalanche (AVAX), and $14,250 in Dogecoin (DOGE) through the game.
At the same time, Chipotle says it has partnered with crypto payments app Flexa to begin accepting 98 different cryptocurrencies as payment at its restaurants.
“We want to build the next generation of Chipotle fandom by connecting with the Web3 community,” said Chris Brandt, chief marketing officer at Chipotle in a statement.
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