Playboy announced on 11 July, that it is set to add to its Web3 offerings by launching a ‘MetaMansion’ that will host gaming, social and programmed events, along with future NFT collectible releases from the firm.
Iconic and erotic “lifestyle brand” Playboy has collaborated with NFT-based Metaverse gaming platform The Sandbox to launch the “MetaMansion.”
The MetaMansion also builds on Playboy’s Rabbitars NFT Project, which comprises 11,953 tokenized bunny avatars that went for around $800 a piece in October 2021. Hodlers of these NFTs will soon be able to access exclusive experiences at the virtual mansion. Though, the particulars and the launch date have not yet been detailed.
At present, the floor price for the Rabbitar NFTs on OpenSea sits at 0.19 Ether (ETH) or roughly $206, marking a 74.25% decrease since launch in October.
The Sandbox also specified that users would be able to snap up neighboring NFT land plots to the MetaMansion later this quarter. If anything from the recent past is to go by, there could be a strong request for the land, given that someone paid $450000just to be Snoop Dogg’s neighbor in The Sandbox-based “Snoopverse” in December.
The Sandbox COO and co-founder Sebastien Borget said, “Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success.”
Playboy first researched NFTs in April last year after it rolled out a series of tokenized centerfolds via Nifty Gateway. While some brands dipped their toes into NFTs for what seems to be a quick cash grab, it appears Playboy may be here for the enduring considering it is launching the MetaMansion amid a bear market.
The Sandbox has accomplished to attract a long list of conventional partnerships from popular figures and brands, which have helped get eyeballs on the project. To name a few, the platform hosts content tied to the Care Bears, Warner Music, The Walking Dead, Snoop Dogg, Deadmau5, Atari, The Smurfs, and Adidas.
According to CoinGecko, the price of The Sandbox’s native token SAND is down 7.9% over the past seven days to sit at $1.11 as of this writing. The total market cap stands at $1.4 billion, making it the fortieth principal crypto asset on the market. Overall, the price of SAND is down 86.8% since its ATH of $8.40 in late November.
Leave a Reply